St. Mirren Football Club has entered into an exciting new strategic partnership with Driblab, a leading football analytics consultancy. The agreement will give St Mirren access to Driblab’s XY data and advanced analytical tools, aiming to enhance decision-making in scouting, recruitment, and performance analysis by integrating cutting-edge data into the club’s sporting structure.
By working with Driblab, St. Mirren will be able to visualise, interpret, and apply advanced performance data to deepen its understanding of players, team dynamics, and tactical trends. This collaboration enables the club to adopt a more data-informed approach to evaluating players and opponents, supporting its ambition to continue growing competitively and strategically within Scottish football.
Keith Lasley, Chief Operating Officer of St Mirren, said: “We’re excited to be working alongside Driblab as we aim to strengthen football performance in line with our club strategy. In an ever-evolving footballing landscape, it’s vital that we utilise every possible avenue to keep us competitive at the top end of Scottish football.”
Connor Venus, Sales Director for UK and Northern Europe at Driblab, added: “We’re delighted to partner with St Mirren, a club that continues to show ambition and a strong commitment to innovation. Access to XY data will allow them to analyse performance with greater depth and precision, supporting smarter decision-making across scouting and game analysis. We’re proud to help them take this important step in their analytical development.”
About Driblab
Founded in 2017, Driblab has established itself as a global reference in football data analytics, working with more than 100 clients across Europe, the Americas, Asia, and Africa. The company offers tailor-made solutions to clubs, federations, and agencies, adapting to their specific needs with a flexible, collaborative approach.
What sets Driblab apart is its ability to combine innovation and experience: a unique blend of technical expertise, advanced technology, and a deep understanding of football that helps clients translate data into real, on-pitch impact.
